Extenze Settles a False Advertising Suit; Now the FTC Should Go After Jimmy Johnson



Last Up-to-date Dec 1, 2010 6:41 PM EST

Extenze pays $6 million to be able to settle any false advertising class action lawsuit -- obviously the particular pills don't work! -- so it seems like suitable to reopen my invitation towards the FTC in order to go after the company's spokesman, former Dallas Cowboys head coach and also present Fox NFL Sunday host Jimmy Johnson.

Johnson signed upon as Extenze's celebrity endorser just weeks following your FTC printed new rules that will hold liable virtually any celebrity who's compensated for you to tout a item they understand doesn't work. Today we just about all know Extenze does not work. Consequently Johnson features prospective legal liability regarding breaking FTC regs.

In fact, Extenze will zero longer claims to do a lot associated with anything. Upon its web site, it can make some vague statements regarding "male enhancement" along with "enhanced sexual pleasure" however the crucial phrases are at the underside of each page:

These statements get certainly not been evaluated from the food and also Drug Administration. ExtenZe® just isn't intended in order to diagnose, treat, cure, or even avoid any kind of disease.

That legal boilerplate is a virtual confession in order to false advertising by the companies that use it. Previously, Extenze's ads made several laugh-out-loud false claims such as:

A capsule that will make a man larger ... scientifically confirmed to boost the size of a specific part of your male body.

But Johnson's ads aren't that specific. He limitations his bunkum to:

Does Extenze truly work? ... The idea functions personally and also, since Extenze offers marketed over the billion tablets for you to men I'm considering it walgreens free male enhancement products works for the kids too. ... go long along with Extenze. I do!

And:

Extenze can things just one way -- really, truly big.

Those audio like claims which are constructed to be able to not really technically always be claims -- the legal protection advertisers try in their particular peril.

Extenze can be nevertheless claiming that will it's "clinically tested," along with its celebrity doctor, Daniel S. Stein, features printed are employed in "peer-reviewed medical journals." However none involving his work exhibits up inside a search associated with Pubmed, the actual on-line database pertaining to peer-reviewed health-related research. Just what an unfortunate oversight!

The additional purpose the FTC wants to become able to carry action against Extenze as well as Johnson is always that whether it can not, then bogus pill hucksters will be capable of develop a marketing plan based on the Extenze lawsuit. Value in the settlement, your cost of the celebrity pitchman, result throughout the advert claims vague enough, as well as you have a enterprise model pertaining to snake oil.

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